Working on a web design project can be very easy when you ask yourself the right questions. To avoid future headaches, in this publication we give you some clear guidelines with everything you should take into account before starting a new project.
Bear in mind that these are general guidelines, and the final result will depend on several variables. For instance, it is not the same to develop a website for a veterinarian than for a retail company.
While the first business will need visibility of its procedures, opening hours and medications, the second will most likely require an online store with an integrated payment platform.
No one knows your business like you do.
Before thinking about the requirements of the web design project, you must be very clear about what you want and how you want it. Analyze, how many web pages your site will have, and try to think based on your customers’ perspective.
Who are your customers/clients? What are they looking for? What would they like to find on your website? To get accurate answers, it is worth asking them directly. You will find very logical suggestions that you did not imagine.
Going back to the example of the vet website, wouldn’t it be great to have access to a calendar and schedule appointments on the website? Of course, that is something the retail company surely would not need. That is why, you need to know very well what your business needs and delimit the scope of the project.
Think based on strategy
A fundamental element for website usability is the strategy you use in your business. For instance, if it is a retail business, you will probably aim at email marketing and to enable your website to offer seasonal discounts.
But if it is a veterinarian, maybe content marketing will be more relevant, and you will have to think about a blog or video blog space where you can share pet care tips.
Bear in mind your current business strategy and how you expect the future to be to take into account it in your web design project. Digital transformation is not a task that is accomplished, it is a process that you go through step by step, day by day.
What happens next?
A web design project does not end with the publication of the site. On the contrary, you are starting a new stage. You have to think about what will happen once the web design project is finished and all the corresponding tests are completed.
How will the content be updated? How often? Who will be in charge of the process? Is it something you can do, or will you need an additional resource? How will you handle any requests or complaints that come in regarding the website?
As you can see, there is a lot of work around the corner. Whether in the retail or veterinary example, you are going to have to update your content. Remember, that in order to stay current on the Internet, you will need to publish content constantly, and this is not a minor issue.
Try to go a little further.
With the rise of the metaverse, companies are looking to offer increasingly complete immersive user experiences. For instance, this includes augmented reality-based previews, and to generate new conversations with your customers. For sure, they will love that idea!
Finally, review the technical aspects of your project, scope (what you are going to do) and delivery and review times very well. However, if you want to have 100% quality assurance in everything we mentioned, do not hesitate, Appspring is your ultimate solution.