Arable Marketing Site

AgTech Marketing Website Headless CMS
Case Study · Marketing Website / Headless CMS

Arable Marketing Site

Appspring built and maintained Arable's corporate commercial portal to present the company's value proposition, IoT hardware specifications, and team information. The site needed to preserve accumulated SEO authority while supporting rapid publication of marketing pages and assets.

2016 – 2022 Marketing Website / Headless CMS Staff Augmentation
Business Challenge

Problem and context

This section describes the situation before the engagement, so prospective clients can determine whether it corresponds to their current position.

Consider this project if: your team recognizes one or more of the conditions described alongside this panel.

Marketing depends on engineering for each page or asset publication, slowing campaign execution.

accumulated organic positioning is at risk during a platform migration.

Page load times affect conversion and search evaluation.

Content structure must support hardware specifications and commercial messaging simultaneously.

Solution

Delivery scope

Each item below states what was delivered and the operational reason for that decision.

Step 0101

Headless CMS with Strapi and Next.js frontend

Decoupled content management (Strapi) from presentation (Next.js with static and server-side rendering), migrating through WordPress V1/V2 to Next.js V3.

Why this approach: Benefit: marketing publishes independently while pages render with sub-second performance.
Step 0202

Reverse proxy and continuous deployment

Configured routing and deployment pipelines to serve content efficiently and release new pages without downtime.

Why this approach: Benefit: campaigns launch on schedule without infrastructure bottlenecks.
Step 0303

Technical SEO and Core Web Vitals discipline

Preserved URL equity, structured metadata, and performance budgets across the migration.

Why this approach: Benefit: the company retains search visibility while improving loading metrics.

Technologies and stack

Next.js Strapi CMS GraphQL WordPress (V1/V2) Reverse Proxy Technical SEO Core Web Vitals Vercel / Heroku CSS3 / SASS

Engagement summary

Period
2016 – 2022
Model
Staff augmentation
Channel
Direct engagement
Category
Marketing Website / Headless CMS
Same client · More of the story

We did more with Arable

This page covers the marketing portal: the headless CMS presence that carried Arable's commercial message. It is one of three Arable engagements delivered between 2016 and 2022. The rest of the story — the enterprise web analytics platform and the field mobile application — is documented in the linked case studies below. Together they show how the same team served product engineering and go-to-market needs in parallel.

Arable Web Application Enterprise Angular platform for real-time IoT telemetry and agronomic dashboards, built over a six-year staff-augmentation engagement. Read the web platform case study → Arable Mobile Application Cross-platform field app stabilized with offline sync, so mobile records stay consistent with the web platform. Read the mobile case study → Why clients trust us with several projects How multi-project engagements work: one team, several surfaces, and the delivery discipline that earns a second and third mandate. How we serve repeat clients →
Outcome

Result

The portal delivers a stable commercial presence with fast rendering and autonomous content management. Marketing sustains publication velocity without compromising SEO or performance.

Discuss a similar requirement

If your organization faces a comparable situation, the team can review scope, constraints, and delivery options.

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