Mavenip

Legal Marketing Website
Case Study · Legal / Intellectual Property Portal

Mavenip

Appspring developed a corporate WordPress portal for an intellectual property law firm, integrating HubSpot CRM for automated lead capture and nurturing, with practice area landing pages and a secure PDF repository for legal documents.

2021 – 2022 Legal / Intellectual Property Portal Dedicated Project Team
Business Challenge

Starting situation

This section describes the situation before the engagement, so prospective clients can determine whether it corresponds to their current position.

Consider this project if: your team recognizes one or more of the conditions described alongside this panel.

The firm lacks a structured digital channel for practice areas.

Lead inquiries arrive without systematic follow-up.

Legal documents require controlled, secure access.

Search visibility needs foundational optimization.

Solution

Work performed

Each item below states what was delivered and the operational reason for that decision.

Step 0101

Corporate portal with practice landing pages

Built structured service pages with contact forms and information architecture for IP matters.

Why this approach: Benefit: prospective clients identify relevant services directly.
Step 0202

HubSpot automation and secure repository

Configured lead-nurturing workflows, contact capture, and a secured PDF repository with Yoast SEO foundations.

Why this approach: Benefit: inquiries enter a managed pipeline and documents remain controlled.

Technologies and stack

WordPress Core HubSpot API & Workflows JavaScript HTML5 CSS3 Secure PDF Repository Yoast SEO

Engagement summary

Period
2021 – 2022
Model
Dedicated project team
Channel
Direct engagement
Category
Legal / Intellectual Property Portal
Outcome

Result

The firm operates a coherent acquisition and document management channel through 2022.

Discuss a similar requirement

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