Pacific Attorney Group — Accident Map
Pacific Attorney Group — Accident Map
Appspring implemented an interactive street accident map within a law firm's portal, consuming real-time external accident data. The engagement faced slow client feedback cycles, addressed through a proactive, proposal-driven communication framework.
The business problem
This section describes the situation before the engagement, so prospective clients can determine whether it corresponds to their current position.
Static firm content does not differentiate the practice in a competitive market.
Real-time accident data must be presented with clear navigation and categorization.
Approval delays stall implementation when feedback cycles are slow.
Conversion tracking must connect map usage to inquiries.
Solution and technical scope
Each item below states what was delivered and the operational reason for that decision.
Custom WordPress plugin with real-time APIs
Developed a plugin consuming accident REST APIs with enriched categorization and Google Maps presentation.
Proposal-driven delivery process
Presented concrete implementation proposals to accelerate client decisions.
Divi/Elementor integration with measurement
Embedded the map within existing builder layouts with GTM, GA4, and Meta Pixel tracking.
Technologies and stack
Engagement summary
- Period
- 2024 – 2024
- Model
- Dedicated project team
- Channel
- Upwork
- Category
- Legal Platform / Lead Generation
Result
The firm obtained a differentiated interactive asset with structured tracking. Delivered via Upwork in 2024.
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