Truebit Marketing Site

Finance Marketing Website Web3
Case Study · Marketing Website / FinTech

Truebit Marketing Site

Appspring developed a custom commercial web portal to support Truebit's Initial Coin Offering, translating design mockups with exact fidelity and structuring technical content for international blockchain investors.

2018 – 2019 Marketing Website / FinTech Dedicated Project Team
Business Challenge

Starting situation

This section describes the situation before the engagement, so prospective clients can determine whether it corresponds to their current position.

Consider this project if: your team recognizes one or more of the conditions described alongside this panel.

An ICO requires clear communication of technical content to investors in multiple regions.

Design mockups must be reproduced without visual deviations that reduce credibility.

Tokenomics, whitepaper downloads, and subscription forms need a coherent conversion structure.

Solution

Work performed

Each item below states what was delivered and the operational reason for that decision.

Step 0101

Pixel-precise WordPress implementation

Replicated UI/UX mockups exactly, with responsive layouts validated across devices.

Why this approach: Benefit: the public site reflects the quality standards investors expect.
Step 0202

Investor conversion structure

Organized whitepaper access, tokenomics models, and global subscription forms with analytics measurement.

Why this approach: Benefit: each visit has a defined path toward documented interest.

Technologies and stack

React Custom WordPress JavaScript (ES6+) HTML5 CSS3 / SASS Responsive Design Google Analytics

Engagement summary

Period
2018 – 2019
Model
Dedicated project team
Channel
Direct engagement
Category
Marketing Website / FinTech
Same client · More of the story

We did more with Truebit

This page covers the marketing site: the ICO commercial portal with investor conversion structure. It is one of two Truebit engagements delivered in 2018–2019. The rest of the story — the Web3 application with backend stabilization, MetaMask authentication, and historical data visualization — is documented below. Product and go-to-market were handled together, not by separate vendors.

Truebit Web Application Web3 product work: backend stabilization, bid search with real-time ETH pricing, D3.js analytics, and wallet authentication. Read the web application case study → Why clients trust us with several projects How one engagement earns the next: product depth plus communication range, under a single accountable team. How we serve repeat clients →
Outcome

Result

The marketing presence supported the ICO with consistent messaging and measurable investor capture.

Discuss a similar requirement

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